06 - Creating a video-first approach with Ben Amos

Creating a video-first approach to your business with Ben Amos

Joining me this week is Ben Amos from Engage Video Marketing. In this week’s episode, Ben & I walk through how to create a video-first approach for your business. We discuss the 7 elements you need to include to ensure any video content you create is successful.

Ben is a passionate online video strategist, video producer, international speaker and consultant working with high-impact brands worldwide to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and coach to hundreds of Video Strategists globally, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us. If you’d like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(04:53) Why your business needs a video-first approach

(07:14) Why video will work for your business

(09:59) Why is video is put into the too-hard basket?

(12:32) Tactics vs Strategy – The Art of War

(13:56) The 7-minute video marketing plan

(15:00) The seven elements of an effective video plan

Connect with Ben:

Engage Video Marketing

Engage Video Marketing Podcast

Video Strategy Training

Contact Simon:

Visit the Website

Buy the Book

Work with Me


If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

(27.07) How to get these videos made

(30:49) The results you can expect

(38:33) How to get started

(39:37) What to look for in a video partner