09 - It's all in the data with Steve Garvey
It’s All in the Data with Steve Garvey
Joining me this week is Steve Garvey, CEO of Moving Image, a new breed of research agency blending data and creativity to get business results from video. He is also a Director of We Fight Fraud, which makes high-quality original film to combat financial crime.
Steve has had over 30 years of experience in film and video as an agency head, producer and in-house comms director. In other words, he knows what he’s talking about!
In this episode, we discuss all things data, and why you should never underestimate the importance of understanding and using data to make decisions about your marketing and video content strategy. Steve shares some key insights from his own research about video effectiveness, and gives us some real value which you can start thinking about today.
Steve’s company has a unique tool for measuring video content. It is call ‘The Benchmark’. It tracks 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month.
The Benchmark reveals patterns, trends and strategies that work and those that don't. And in this episode, we look at the platform and some of the surprising results it reveals. You can watch this part of the podcast on YouTube. https://youtu.be/NlzFscyXsZo
However, if you wish to find out more about Steve and work with him to improve your video content strategy, you can connect with him using the links below.
If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.
Highlights from this episode:
(02:55) A huge increase in video usage
(05:07) The difference between video, images and text
(11:08) Are attention spans getting shorter?
(16:23) The concept of benchmarking
(21:36) Interpreting data is like writing a novel
(24:27) That horrible word... strategy
(27:20) A million ways of looking at data
(35:32) The effectiveness of video on LinkedIn
(39:24) Video effectiveness
(42:10) The number one things brands should be doing
Connect with Steve:
If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.