13 - Why you need a video brief with Christophe Stourton

Why you need a video brief with Christophe Stourton

When creating a video for your business, having a clear and concise video brief is essential. A video brief is a document that outlines the goals, target audience, messaging, and other important details for your video project.

Joining me this week is Christophe Stourton, better known as Chief-Of-Briefs.

Christophe has managed creative agencies in the past and commissioned lots of video work, so in this episode, I wanted to get Christophe’s insight on how best to use video for your business and the importance of getting the brief right before you make any video content.


Highlights from this episode:

  • (05:54) Let’s make a video, how much are we talking?
  • (08:41) How should business be using video?
  • (18:58) One video, multiple pieces of media
  • (25:18) Remember the 12% rule
  • (28:42) Let’s talk budget


If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business. 

Connect with Christophe





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