19 - How to create YouTube videos that convert with Tom Breeze

How to create YouTube videos that convert with Tom Breeze

If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience.

While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space.

Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other.

In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote. 

Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads.

  1. Aim
  2. Difficulty
  3. Understanding
  4. Credibility
  5. Action Plan
  6. Trust
  7. Exit

Listen to the whole episode for all the details. 


0.00 Why YouTube is such a big platform

1.55 Why is YouTube still relevant in 2023?

4.50 What are the advertising targeting options available to you on YouTube now?

19.15 Tom's ADUCATE framework

32.45 What’s the ideal length for your video?

42:06 Type of campaigns you can run on YouTube and how to start

Connect with Tom

YouTube Ad Agency

A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com

Tom's personal website

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